Who We Are

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About Blue Ridge Rising

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Blue Ridge Rising unites the 29 gateway communities along the Blue Ridge Parkway around a shared vision for connection, stewardship, and growth. Guided by the Blue Ridge Parkway Foundation, the initiative turns local priorities into coordinated regional action, helping communities strengthen economies, enrich visitor experiences, and invite Parkway travelers to discover the towns and people that define the region’s character.

Learn More
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Blue Ridge Parkway Foundation

The Foundation launched Blue Ridge Rising in 2023 and continues to manage the program. The Foundation is the Parkway’s official nonprofit partner and manages three other efforts: Kids in Parks, the Blue Ridge Music Center, and The Bluffs Restaurant.
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Blue Ridge Rising Team

The Blue Ridge Parkway Foundation provides the core staffing for Blue Ridge Rising, with assistance from Friends of Southwest Virginia. The two organizations utilize their complementary strengths, skills, and experience to support every Blue Ridge Rising initiative.

Community Ambassadors

Blue Ridge Rising Community Ambassadors are established leaders with deep knowledge of their communities. They voice the unique needs of their communities, help prioritize and guide projects, and foster partnerships.

About the Region

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Parkway Visitors (2024)
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EXPLORE THE PLAN
Map showing the Blue Ridge Parkway route in orange through the Blue Ridge Rising Region of western North Carolina and Virginia, highlighting surrounding counties, cities, federal lands, and intersecting highways.

Blue Ridge Rising Partners

Blue Ridge Rising is fortunate to have dozens of outstanding local, state, regional, and national partners who are working together to implement each strategy and the overall effort.
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Blue Ridge Parkway Association Logo
Carolina Mountain Club Logo
Conservation Trust For North Carolina Logo
Mast General Store Logo
Visit NC Logo
Virginia Tourism Corporation logo
Duke Energy Foundation Logo
Patrick County Chamber of Commerce Logo

"The ultimate goal is for people to visit, leave a sizable economic footprint and a negligible ecological footprint."

- Lydeana Martin, AICP
Community and Economic Development Director
Floyd County, Virginia

Current Needs

As we implement the Blue Ridge Rising Action Plan, we continually seek out information, contacts, guidance, and other assistance. See how you can help right now.

FIND AND FILL A NEED
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Browse Available Funding

Grants and donations make it possible for us to secure project consultants and other assistance and to launch grant/subaward programs to support local implementation of regional strategies. Any and all opportunities for contracts/subcontracts and grants/subawards will be posted on BlueRidgeRising.com. For easy access to any open calls for proposals or applications, please click on these links.