Blue Ridge Rising Two-State Summit Welcomes Parkway Community Leaders to Discuss Regional Opportunities

Kim Davis, Executive Director of Friends of Southwest Virginia, and Carolyn Widner, CEO of the Blue Ridge Parkway Foundation, welcome attendees to Blue Ridge Rising Two-State Summit on Wed., Aug. 26, at Biltmore.

Attendees discuss ways to unify and support national park’s gateway communities 

(Asheville, N.C., Sept. 3, 2026) – The third Blue Ridge Rising Two-State Summit welcomed nearly 200 attendees to explore paths of regional collaboration in tourism, economic development, outdoor recreation, marketing, and community initiatives within the 29 counties in North Carolina and Virginia that neighbor the Blue Ridge Parkway. The Blue Ridge Parkway Foundation and Friends of Southwest Virginia hosted the event Tuesday, Aug. 25, through Thursday, Aug. 27, at Biltmore.

“The summit set the stage for an incredible exchange of ideas and expertise between our mountain communities,” said Carolyn Widner, CEO of the Blue Ridge Parkway Foundation. “The Parkway’s 469 miles physically connect the neighboring communities, but we have much more in common in addition to the park that we can share to strengthen our region.”

The event kicked off with three field trips. Attendees toured the design market Marquee to learn about the River Arts District and RiverLink’s recovery efforts after Hurricane Helene. Summit-goers also toured Highland Brewing Company’s 40-acre campus and the Folk Art Center to view works by members of the Southern Highland Craft Guild.

Blue Ridge Parkway Superintendent Tracy Swartout addressed the group during a reception and dinner Wednesday evening. She noted that between 30 million and 40 million people live within a four-hour drive of the national park and emphasized its deep connections to neighboring communities.

Later during the summit, George Ivey, Director of Blue Ridge Rising, shared updates on the work completed and underway to advance the goals outlined in the Blue Ridge Rising Action Plan, including workforce development through youth conservation crews, night sky and viewshed surveys to measure and protect the Parkway’s natural beauty and wildlife, mapping of cycling routes, and trail repairs. The plan’s initiatives were determined through a series of more than 30 listening sessions in gateway communities.

More than a dozen sessions explored the action plan’s key themes: marketing, visitor experiences, a unified regional voice, resource protection, workforce education, and capacity building. The topics included Perspectives on Creating Thriving Communities Through Outdoor Recreation; Understanding Today’s Blue Ridge Parkway Travelers; Brainstorming Our Regional Brand; Giving Back: How Artist-led Engagement Supports Community Initiatives; and Small Budgets, Big Impact: Marketing Initiatives that are Moving the Needle.

“We were thrilled to bring so many great partners from Virginia and North Carolina together in one place,” said Kim Davis, Executive Director of Friends of Southwest Virginia. “It was a chance to connect, learn from one another, share ideas, and have conversations that can lead to real opportunities for our communities.” 

Speakers at the event included Pamela Brewington Cashwell, Secretary of the North Carolina Department of Natural and Cultural Resources; Chase Pickering, Vice President of Guest Experience at Biltmore; Susan Mims, President and CEO, Dogwood Health Trust; Rita McClenny, President & CEO, Virginia Tourism Corporation; Scott Hamilton, President and CEO, Golden LEAF Foundation; Sara Williams, Southwest Regional Director, Virginia Tobacco Region Revitalization Commission; Maribel Castaneda, Virginia’s Deputy Secretary of Natural and Historic Resources; Chef T (Torrece Gregoire), cookbook author and television star; Graham Sharp, Grammy award-winning songwriter, banjo player, singer, and guitarist with the Steep Canyon Rangers; Benjamin Walls, award-winning photographer; Amy Allison, Director of the North Carolina Outdoor Economy Office; and Bridgett Massengill, President and CEO of the Chattanooga-based Thrive Regional Partnership.

“The summit has been an incredible gathering of arts, conservation, tourism, economic development, local, state, and federal government, as well as nonprofit organizations all focused on rebuilding communities that make the Blue Ridge Parkway a beloved destination and a reason to rediscover the unforgettable Western North Carolina,” Cashwell said.

Biltmore was the presenting sponsor for the summit. The event was also made possible by support from Appalachian Regional Commission, Dogwood Health Trust, Soloviev Foundation, Patrick County Tourism, Visit NC, Designsensory, Destination by Design, Mast General Store, Virginia Tourism Corporation, Explore Asheville, National Parks Conservation Association, Virginia Department of Housing and Community Development, Conservation Corps NC, Blue Ridge Parkway Association, Destination Bedford, Blue Ridge Institute and Museum, Forever Mountain, Great Trails State Coalition, and Tourism Impact Services.

“The Appalachian Regional Commission is all about regionalism and ARISE-funded multistate projects, including Blue Ridge Rising. It is amazing to see hundreds of people come together to improve the economic viability of their communities,” said Olivia Collier, Director of Regional Development Commissions for the N.C. Department of Commerce.

Blue Ridge Rising unites the 29 gateway communities along the Blue Ridge Parkway around a shared vision for connection, stewardship, and growth. Guided by the Blue Ridge Parkway Foundation, the initiative turns local priorities into coordinated regional action, helping communities strengthen economies, enrich visitor experiences, and invite Parkway travelers to discover the towns and people that define the region’s character. For more information, visit BlueRidgeRising.com

The Blue Ridge Parkway Foundation is the nonprofit fundraising partner of the Blue Ridge Parkway, helping to ensure cultural and historical preservation, natural resource protection, educational outreach, and visitor enjoyment now and for future generations. Since 1997, the Foundation has provided more than $24 million in support for the country’s most visited national park unit. To learn more, visit BRPFoundation.org.

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Photo credit: Rachael McIntosh Photography

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