Marketing Projects

Connecting Parkway Visitors to Our Communities

Our marketing initiatives serve to connect visitors with Parkway communities so they stay longer, increase their economic impact, and enjoy lots more of what the region has to offer, from fine food and lodging to music, crafts, and local culture. These strategies will help new and returning visitors discover more reasons to visit and enjoy the entire Parkway corridor.

Marketing Project Updates 

PROJECT UPDATES

Bicycle Routes on Ride with GPS

Marketing, Project Updates, The Plan in Action, Visitor Experience
Date: August 24
To help cyclists from near and far discover some great rides on and near the Parkway, we've curated and posted 16 initial rides on our Ride with GPS page. Most of these routes have been curated by volunteers, and we are seeking…
PROJECT UPDATES

Internet Access On/Near the Parkway

Marketing, Project Updates
Date: May 04
In fall 2025, the Blue Ridge Parkway Foundation partnered with T-Mobile to assess cellular and Wi-Fi connectivity along the Blue Ridge Parkway. Using a router provided by T-Mobile, Foundation staff…
PROJECT UPDATES

Wayfinding and Signage

Project Updates, Marketing
Date: April 30
To help visitors locate essential services and other options in the Parkway’s gateway communities, the Foundation is working with the National Park Service to create a wayfinding signage plan to…

"The plan's emphasis on enhancing wayfinding and signage is crucial for improving the visitor experience."

- Ryan Robinson
Corporate Responsibility & Community Partnerships
Mast General Store

Current Needs

As we implement the Blue Ridge Rising Action Plan, we continually seek out information, contacts, guidance, and other assistance. See how you can help right now.

FIND AND FILL A NEED
Three people sit at a table, smiling and talking with coffee mugs and papers. A menu board and café items suggest a casual meeting where local stakeholders discuss the Blue Ridge Rising Action Plan.